Strategy
Communications plan
Little Library is a mock strategic communications plan developed collaboratively with three classmates to help a rural library sustain and grow its community presence through targeted funding strategies and community supports.
Photo of the Gantt chart I created using Microsoft Excel as part of the Little Library communications plan.
Content analysis
This content analysis compares coverage across CNN, Al-Jazeera and CTV over three consecutive days. It evaluates tone, framing, who is quoted most and mediums used. I created original charts in Excel to show a visual of my findings. The project demonstrates the ability to read the media landscape and illustrates strategic conclusions when examining news coverage.
Photo of the grouped bar chart I created on Microsoft Excel as part of my content analysis comparing three news outlets.